Storytell's invention, Story Tiles™, provide a way to create a new "atomic unit" of content. We "Distill Signal from Noise" by breaking longer-form content into Story Tiles,™ which our users can then reuse, remix, and redistribute.
A great analogy of Story Tiles™ comes from The Peanuts Tile Mural by Japanese artist Yoshiteru Otani in the Charles M. Schulz museum:
The mural is composed of many Peanuts comic strips. Zoomed out it looks like two of the Peanuts characters -- but zoomed in you can see each individual strip.
Story Tiles™ are the same -- each Story Tile™ is like an individual comic strip, while the original content is like the zoomed out view.
You can learn more about Story Tiles™ here.