@Erika Anderson - CCO of Storytell, Storytell Crew, and Storytell users, discussed users’ experience using Sparkle.ai for the first time during Storytell’s bimonthly user group.
Want to join next time? Click here.

Sparkle.ai
Sparkle.ai is a tool to help you sanitize data. What does sanitizing mean? In this case, sanitizing means removing all private and personally identifiable information (PII) that you have from any kind of content – think of bank statements or enterprise data about a new project that’s pre-launch.
Why we created Sparkle.ai
The number one need for enterprise users is to protect their data – certain data simply can’t leave the building. And many orgs don’t want their personally identifiable data to be sent to OpenAI.
By using Sparkle, companies can get the value and insights out of their data while keeping their company safe. You can run that sanitized data through Storytell or any other tool.
How does it work?
Look through this KB post on how to use Sparkle.ai then try it out yourself!
What Users Think of Sparkle.ai When They Use if for the First Time
Uploading files
“Is it my laptop? I think my laptop is not allowing me to drag and drop the files I want to upload.” - Storytell User

To sanitize your content, you’ll need to upload it by clicking “upload” and choosing a specific filet. One user pointed out a confusing UX – it appears that you can drag and drop files when in fact you can either paste text or attach a file.
White list vs. Black list
“Always sanitize, but also always replace it.” - Jing, CTO of Storytell

The second step in sanitizing a piece of content is to determine your white list vs. black list. Let’s define the difference between whitelist vs. blacklist. Your whitelists is information that you can publicly share, while your blacklists are composed of information you want to be sure to sanitize.
“If I have a dozen names written in one content, I don’t want to have to pick a name for each of them and replace them” - Storytell User
While sanitizing and changing personal information data is very important, one user expressed their longing to automate replacing the names and information stated in their content. We agree with this user – in fact, Sparkle takes care of creating the replacements and delivering a dictionary you can use as a key between the original and the sanitized version.
Once sanitizing is done and changes have been made
Once the sanitation is completed and all the personal information is changed and replaced with other data, you’ll be able to receive two text files, one containing the dictionary and the other containing the sanitized data. You can upload both files or just the sanitized version to Storytell without worrying about sharing your personal data.
Want to learn more about Sparkle.ai? Click here.