Adam Frankl helps startup founders create developer categories. He was the first Marketing VP at 3 developer-facing unicorns: JFrog, Neo4j, & Sourcegraph. These days, he's a full'time CEO coach, advising founders of early-stage developer-facing startups. This means Adam is on Zoom calls all day long. He turned to Storytell to get much more value from the time he's already spending on Zoom without doing any additional work.
"Storytell + Vin: 1) anonymizes and 2) extracts the pivotal coaching moment from every interaction." - Adam Frankl
If you're an executive, you're probably also on Zoom, Webex or similar calls all day long. Here's how we can help you make your meetings profitable by turning internal Zoom meetings into both internal and external go-to-market fuel for yourself and your company -- just like we're doing for Adam:
Let's make your endless Zoom meetings profitable:
What if you had a frictionless process to turn those calls you're already on anyway into:
Internal FAQ / knowledgebase content for your team, department or company
Internal company training content
Internal marketing content to rally your company
External LinkedIn thought leadership posts
External Company or personal blog posts
Even: writing chapters in a book that showcases your expertise
Storytell makes this not only possible, but it can be completely frictionless. Here's how:
In this use case example, we're going to walk through how we do this for Adam, who is often on Zoom calls with startup founders, helping them figure out their marketing strategy.
Adam wanted to take all the Zoom calls he's on and turn them into LinkedIn posts as well as a book. Here's how he did it:
Adam wanted to "set it and forget it" without doing any additional work, so he contracted with a certified Storytell partner, Vin Cilento from AmplifyThought.com. Vin partners with Storytell as a content engineer to run this playbook. (If you're a content writer and you want to do the same, here's a webinar on how to go from content writer to content engineer).
You can also contact Vin to run this playbook for you -- or if you want to do it yourself, here's how:
Step 1: Ingest your Zoom meetings into Storytell:
Option 1: Automatic uploads: You can set up a "Zoom → Storytell" automation using Zapier or Pipedream (a more advanced tool) to have all your Zoom calls automatically uploaded into Storytell.
If you'd like to set this up: Book a call with us and we'll walk you through it
If you'd rather not set this step up, you can have Vin from AmplifyThought handle it for you as a part of his service.
Option 2: Manual uploads: If you don't want all your Zoom calls automatically loaded into Storytell, you can also manually upload selected Zoom recordings into Storytell -- either the MP4, or even faster, the .vtt Zoom transcript. Here's how to do that.
You can set Zapier or Pipedream up to have each Zoom recording show up for you in email or via Slack, and then pick the ones you want to upload into Storytell -- here are two example outputs from the Zapier or Pipedream automation:
Have Zoom calls show up in your email:
Have Zoom calls show up in Slack:
Step 2: Creat a SmartChatâ„¢ tag for all your uploaded zoom content.
You can easily create tags & groupings in SmartChatâ„¢ so you can SmartChatâ„¢ with all your Zoom recordings at once. Here's an example of what that looks like in the Storytell dashboard:
You can also teach Storytell to write (or re-write) content "in your voice. Here's a post on how to do that.
Step 3: Have Storytell output content from your Zoom calls -- all using your unique voice:
Now you've got everything you need to have Storytell create content like this from your Zoom calls:
Write a LinkedIn post:
Here's the prompt you can use:
Write a LinkedIn post about "The Anatomy of a Successful Developer Startup" using [YOUR NAME's] voice. Format in Markdown with bold title sections.
Create an internal training document from your Zoom calls -- and get the underlying Story Tilesâ„¢ as reference footnote:
Want to get creative? Try building Content Mashups from all your Zoom calls
The results: Adam's responses to Vin:
Since Adam is having Vin from AmplifyThought.com run this process for him, he just gets the results emailed to him -- and he typically loves the output!
